SERVICES

What We Solve

Organizations today move fast, often faster than their structures and people can keep up. The pain points are consistent:

➤ Sales and marketing aren’t aligned

➤ Leaders lack a shared operating rhythm

➤ Strategy is clear at the top but scattered below

➤ Teams feel pressure without the practical path to succeed

➤ High performers leave; new talent takes too long to ramp

We help leaders surface the real issues, not just the symptoms, and build the clarity and alignment needed for consistent execution.

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What We Do

We help leaders and teams build clarity, alignment, and dependable performance through connected pillars ➝

Sales-Marketing Alignment

One plan, one practice, one shared view of success. We help sales and marketing agree on definitions, metrics, processes, and behaviors so they stop working around each other and start working together. Shared goals, shared metrics, shared execution.

Leadership Development & Advisory

Tools, behaviors, and practices that leaders can adopt because they work. We focus on clarity, expectations, communication, feedback, and the everyday behaviors that shape culture and performance. For leaders who want to communicate clearly, set expectations well, and earn trust while driving results.

Organizational & Growth Strategy

Objectives, goals, strategies and measures (OGSM), objectives and key results (OKRs), strategic prioritization, and clear execution pathways. We translate ambition into a small number of clear, executable priorities and operating mechanisms that teams can run. Clear priorities, simplified plans, and execution frameworks that teams can and want to follow.

Mentoring for Leaders & Teams

1:1 and group mentoring that strengthens judgment, confidence, and communication. A space for leaders to think clearly, pressure-test decisions and grow.

Why This Work Matters — The Evidence

Leaders don’t need more theories. They need work that moves the numbers in the right direction. Independent studies, shown below, demonstrate that improvements in leadership quality, alignment and mentoring are consistently linked to measurable gains.

➤ Sales–marketing / go-to-market alignment

Forrester and SiriusDecisions report that organizations with strong alignment between sales and marketing achieve roughly 19–24% faster revenue growth and around 15–27% higher profitability than less aligned companies.

➤ Leadership & engagement

Gallup meta-analyses show that highly engaged, well-led teams deliver around 14–18% higher productivity and 16–21% higher profitability, and experience 25–49% lower turnover than poorly led peers.

➤ Mentoring, retention, & progression

A long-running mentoring study at Sun Microsystems found retention rates of around 69–72% for mentors and mentees, compared with 49% for non-participants. Mentees were about 5× more likely to be promoted, and mentors 6× more likely than non-participants.

When leadership, alignment, and structure improve, topline revenue performance accelerates. Results become more predictable and resilient, and employee retention, engagement, and satisfaction rise.

*These ranges are not guarantees or claims about Masen-specific results. They are benchmarks from large external studies, showing what organizations typically achieve when they improve leadership, alignment, mentoring, and enablement in a disciplined way. In the real world, actual results depend on many factors, most importantly the organization’s commitment to embrace and sustain the changes needed to drive improvement.

"One of the best leaders I've had"

I worked with Greg for many years and he’s one of the best leaders I’ve had. Greg has this rare ability to be both caring and practical. He made everyone feel valued while still driving results. His fairness, collaborative approach, and sense of humor created a team environment where people actually wanted to do their best work.
What I appreciated most was how he made difficult situations feel manageable. He was always reassuring and offered practical advice based on his years of real experience. He genuinely cared about our growth, not just as employees but as people.
Any organization or executive looking for coaching, mentoring, or leadership development would be lucky to work with Greg.
— CLAIRE DENUT-SAMUELS, PCC, EXECUTIVE COACH & LEADERSHIP DEVELOPMENT SPECIALIST
"Has been key for my growth"

Thank you Greg for all the time and energy you have invested as a mentor. Your valuable advice has been key for my growth as South Europe cluster lead. I really treasured you being my sounding board, your passion and your genuine interest for cultural differences. I am sure Greg you can really make the difference and help people grow as mentor and coach!!
— ANDREA MILLETII, COUNTRY GENERAL MANAGER, COOPER VISION ITALY
"Makes tough work a real delight"

Greg joined the team at Argus at a time of new growth but long before it was truly stable, and so endured life with a company that was really still in start up mode. He jumped into that environment from the safety of a large multinational company. Despite that he quickly took on the attitude of a founder and was quick to help lead the enterprise through some very tough times and into a position for eventual growth.
He was responsible for identifying and nurturing major national and state government accounts in this period - a testimony to his perseverance, creativity and positive attitude. I really valued his GM experience and insights which he was able to contribute even though he had a responsibility for sales and marketing. It was a privilege to work with a guy who took more than his share of the load, was a sensible and rational sounding board and who proved his fidelity and friendship through the toughest times. I would work with him again tomorrow if the circumstances allowed it. He makes tough work a real delight. (They were the best of times).
— BRUCE LYMAN, CEO, ARGUS SOLUTIONS
"The organization would have quickly disappeared without his leadership and vision"

Greg and I worked together in an organization that was in compete turmoil. His ethical and pragmatic approach to managing clients and staff (as well as his superiors in a foreign land) was completely the difference between the expected demise of the entity and the success that transpired under Greg's direction.
The organization would have quickly disappeared without his leadership and vision. Despite innumerable commercial, legal and regulatory hurdles that confronted him and the company, he immediately found a path to success. He led with his work effort and as an example for all to follow.
He understands that a simple vision for all parties to rally around is the approach, one that is clearly defined and easily the focus of all the entities efforts. He places a singular focus on customers, both existing and future, and finding solutions for their needs.
Great to work with a senior leader that puts others first in all things and can generate a smile for all no matter how dire the situation presents itself.
I encourage all to pay attention to his style and message, you will also be the beneficiary of his skills, focus and experiences.
— JEFF STEWART. FORMER CFO & EXECUTIVE LEADER, STEWART CFO CONSULTING SERVICES
"Guidance has had a profound impact"

I’ve had the privilege of being mentored by Greg, and I can honestly say his guidance has had a profound impact on both my professional growth and personal development. What stands out most is his generosity with time and knowledge. Whether it’s providing career insight, strategic perspective, or encouragement, Greg consistently shows genuine investment in the success of others.
— DEANNA ASZAKO, NATIONAL SALES DIRECTOR AT COOPERVISION CANADA